Artwork Preparation
The pack dimensions, print repeat and artwork versions provide the starting point. ArtPro stations support the preparation of the design for packaging print.
TECHNOLOGY
Pre-Press
A fully equipped pre-press department with ArtPro stations and proofing printers for artwork preparation and colour management.
Capabilities & Process
- Application of color standards - GMG Color standard
- Inks formulation system – Pantone Live
- Fully equipped Art Pro Stations
THE PROCESS IN PRACTICE
Prepare the artwork. Define the colour. Review the proof.
Pre-press connects the design of your packaging with its printed result. Artwork preparation, colour references and proofing make the print requirements easier to discuss before production. The department combines ArtPro stations, GMG colour standards, Pantone Live and proofing printers.
Colour References
Share brand colours and any reference pack. GMG colour standards and Pantone Live support a defined colour discussion alongside the artwork.
Proofing and Review
A printed proof provides a reference for reviewing the artwork and colour. Discuss corrections and the required references with the pre-press team before production.
PRACTICAL ANSWERS
Your questions,
answered.
What should accompany my artwork?
Include the pack dimensions, print repeat, product variants and colour references. Identify the latest artwork version and ask the team to confirm the file-delivery requirements before the final export.
Is a screen preview enough to judge printed colour?
A screen preview is useful for discussing the design, but it is not the same as a printed colour reference. Discuss the proof and colour standards with the team when reviewing the intended printed result.
How can I explain a colour change on an existing pack?
Bring the current pack, the relevant artwork version and the colour reference you want to work towards. Point out which colours or areas need to change and which should remain consistent.
YOUR NEXT STEP
Prepare your packaging brief.
Start with your product, pack dimensions, packing process and artwork. Add quantities and the change you want to achieve. You can begin with the information you already have.